Monday 17 October 2011

Targeting the Truly Affluent: Jim Kerwin, The Private Journey


Jim Kerwin may believe in digital, but feels that when it comes to numbers, if they don’t have the money to spend, the traffic doesn’t make a difference

The fifth in a series of conversations with our Corporate Members, where we will explore and discuss the future of the luxury industry, we spoke with Jim Kerwin, CEO and founder of The Private Journey magazine, the only magazine currently available on-board private jets.

Talking with Jim Kerwin, it quickly becomes apparent that creating The Private Journey magazine was a natural progression. Kerwin Communications enjoys the reputation of being one of America’s most important luxury market and lifestyle advertising agencies, specialising in the marketing of watches, fine jewellery, private jets, luxury automobiles, destination/tourism and more. Affiliate business, Roaring Thunder Media, are the builders and sellers of signage and digital advertising media in over 180 private jet terminals around the world.

No comments:

Post a Comment