Monday 17 October 2011

Optimism Shines at Frankfurt's 2011 Motor Show


Whether one was looking for a zero-emission mobility solution or a high-performance fuel-thirsty way to spend €1.6 million, the 2011 Frankfurt Motor Show had vehicles for the guilty, the greedy and the green.

Whilst many hands have forced change in the automotive industry in recent years, these new and diverse demands seemed never more realised than in a conflicting series of big name launches. High performance luxury drives were just as frequently unveiled as electrics and hybrids, while the makers of unashamedly fossil-fuelled supercars, launched forums in which to discuss the future of transport in our increasingly populated planet.

In their round up of the event, Wallpaper went so far to describe the industry showcase as a ‘surreal experience’, with the German-dominated group of luxury automakers exhibiting a hugely contrasting collection of vehicles.

“On the one hand, they gave us wonderfully innovative mobility solutions for the megacities of the future; on the other, a host of ultra high horsepower performance cars. Yes, there was plenty of clean urban mobility thinking on display, but ultimately it felt like a battle of European superpowers.”


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