Being a hill station Dehradun has always been abreast with the latest in the fashion world. The youth of Dehradun are very conscious of what they wear, when they wear, why they wear etc. Walk down the streets of this hill town and you will hardly notice anybody not following the latest trend. The colleges are the best place to see the latest fashion trend here. The students here come in their best at all times of the day. It is really pleasant to see the amount of attention people give to fashion. As it is often said “the first impression is the last impression”, the youth in Dehradun will also have a lasting impression on anyone because of their fashion trends.
Globalization has caught up with this town as it has the rest of the country. If a decade back, people would go to the tailor to make a new and exclusive dress, today the malls with their multi-branded shops are easy options. Rajpur Road, the hub of the town has become the centre of all activities and in the last five years has seen immense growth. A number of malls have adorned the landscape of this Himalayan town and they are a major attraction to the locals as well as the tourists. As the capital of Uttarakhand and being geographically near to the capital of India, Dehradun has a lot of advantage that has further helped in its growth. Many investors in real estate, IT, education have ventured into this erstwhile virgin place and have found the market suitable for business. No longer does business in Dehradun mean a few family–run clothing shops, a couple of restaurants and the other bare minimum essential shops. Today it is all about multiple chains, multinationals etc.
Since the time the malls opened in Dehradun they have been a major attraction for the youth. It is their favorite hangout place and also the best place to shop. Whatever is found in the fashion capital of India is found in Dehradun malls today. Thus, the fashion trends are at par with the rest of the metropolitans. Moreover, with more and more job opportunities opening up in Dehradun, the students are staying back in their hometown. With a good job and a modern lifestyle, they have finances at their disposal to stay abreast with the latest in the fashion world.
Winters are the best time to see the people in Dehradun. With high-heel boots, heavy jackets and overcoats, the girls look straight out of a fashion week magazines while the boys pack a punch with their canvas shoes and stylish jackets. To know more about what is in and what is not in Dehradun, a visit to allindoon website is worthwhile. Here all the latest trends,
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