Old Fashions get a new look

"Fashion" the term itself stands for glamour and attitude. Do the fashion trends keep changing? Or they just rotate? The 80's style which was fag few years back is now the so called 'new' style statement. But is it really new? The churidar or leggings as we call them and body hugging tops are back in fashion now. So are we really moving towards new style statements or it just repetition of our old trends with some modifications.

For example, women's shorts and top worn by Bollywood stars in late 80's, started all together a Bobby era, and today in 2011 they are back with certain variation, we call them hot pants now. Zeenat Aman sported big butterfly shades in early 90's, and that style is back in latest trend, today those shades have become a must thing in every girls hand bag.

So the point is, are we actually innovating in terms of fashion and trends or we are just going back in time all over again & again? Be it the very famous Retro look, or Patiyala, its coming back and staying for long.

But yes there are certain noticeable changes too, people have become more sensitive towards dressing up; office-wear, casuals, party wear, day dresses, and so on. There is segmentation for each clothing line; 'availability' being major factor for this. Anything and everything is available in market these days. From accessories to shoes to bags, you name it & you have it. Ample designs, colours, size are available at not only the physical stores but also with the online ones. This generation believes in being first to flaunt the latest trends. And they are ready to experiment with colours, pattern & style for that. Any new launch has to be with them as soon as it goes online. This is where online shopping portals come into picture. In countries like India, people were not comfortable with the idea of online shopping, physical touch & trial being the main constrain. But now more and more youngsters prefer online shopping over the usual ones for the very fact its latest, fast and more choices are available. More and more International brands are offering online order system on their website. This makes these Brands available at every corner of the globe without physically having store or any outlet.

Talking about new trends in fashion, Innovation is necessary now, may be that's the reason people are moving to designer wears more than towards shopping malls. People today want more than Bollywood trend or trends that are coming back in rotation. They need individual attention, they wish to posses' clothes, bags, and shoes etc which are exclusive and customized to suit their attitude & personality. That's the reason instead of buying from regular brands; people have an urge for exclusivity. There are so many designer wears & accessories available these days that it's not that difficult to find something unique and stylish. Plus the internet has erased all the boundaries, so now sitting home one can access all National, International Brands, designer brands from across the world with just one click.

Fashion Trends among Dehradun Youth

Being a hill station Dehradun has always been abreast with the latest in the fashion world. The youth of Dehradun are very conscious of what they wear, when they wear, why they wear etc. Walk down the streets of this hill town and you will hardly notice anybody not following the latest trend. The colleges are the best place to see the latest fashion trend here. The students here come in their best at all times of the day. It is really pleasant to see the amount of attention people give to fashion. As it is often said “the first impression is the last impression”, the youth in Dehradun will also have a lasting impression on anyone because of their fashion trends.
Globalization has caught up with this town as it has the rest of the country. If a decade back, people would go to the tailor to make a new and exclusive dress, today the malls with their multi-branded shops are easy options. Rajpur Road, the hub of the town has become the centre of all activities and in the last five years has seen immense growth. A number of malls have adorned the landscape of this Himalayan town and they are a major attraction to the locals as well as the tourists. As the capital of Uttarakhand and being geographically near to the capital of India, Dehradun has a lot of advantage that has further helped in its growth. Many investors in real estate, IT, education have ventured into this erstwhile virgin place and have found the market suitable for business. No longer does business in Dehradun mean a few family–run clothing shops, a couple of restaurants and the other bare minimum essential shops. Today it is all about multiple chains, multinationals etc.
Since the time the malls opened in Dehradun they have been a major attraction for the youth. It is their favorite hangout place and also the best place to shop. Whatever is found in the fashion capital of India is found in Dehradun malls today. Thus, the fashion trends are at par with the rest of the metropolitans. Moreover, with more and more job opportunities opening up in Dehradun, the students are staying back in their hometown. With a good job and a modern lifestyle, they have finances at their disposal to stay abreast with the latest in the fashion world.
Winters are the best time to see the people in Dehradun. With high-heel boots, heavy jackets and overcoats, the girls look straight out of a fashion week magazines while the boys pack a punch with their canvas shoes and stylish jackets. To know more about what is in and what is not in Dehradun, a visit to allindoon website is worthwhile. Here all the latest trends,